5 Strategies to successfully leverage
a transformation program
Leading a transformation program is challenging. And the bigger the scope, the bigger the resistance to change. This comes as
How can you make an upcoming change appealing?
It’s simple! Storytelling. Still, many find it tricky as it leads to sharing personal experiences and frequently means exposing a vulnerability. Perfection continues to be a self-imposed limitation. But we are not perfect, and the people around us know that. So, stop pretending, give it s twist and turn a self-limitation into an ally to engage and communicate openly.
Storytelling is used extensively in marketing and branding to trigger customer loyalty and attract new targets. The secret of storytelling is the journey, the behind-the-scenes sneak peek, the revelation; we relate to what we see through emotions.
This powerful tool is underused in internal communication within companies. But storytelling can be so effective in engaging with employees and communicating the company’s strategic direction, purpose, goal, or upcoming transformation.
When done well, it can help employees connect with their work and feel more motivated. You can explain the advantages of transformation in a way that is easy to understand. When we tell stories about how change can benefit everyone, we can paint a clear picture of the potential benefits of change.
Storytelling helps turn resistance into enthusiasm. But it has to be authentic and honest. So here are some tips for using storytelling to engage employees:
Instead, use easier-to-digest visual support when communicating upcoming changes; photos, videos, or simple illustrations. Furthermore, if your story is linked to a place, take people there and show them where it all started. If that’s impossible, share the story in an informal setting, ideally not in your usual office.
Yes, storytelling can be one of the most effective ways to communicate transformation. We are able to connect with our audience on an emotional level. This is because stories tap into our shared human experiences and allow us to see the world through the eyes of others.