About a year ago, I worked with a client interested in launching an online crash course about team management in times of crisis. Part of my job was to understand the market – if there is a demand for such a crash course.
Effective team management during a crisis depends on the people skills of the team leader. Good people skills mean that the leader understands human psychology and social behaviour.
So, we set to determine what percentage of managers within my client target had such knowledge and how many could profit from a crash course. We published a survey on social media platforms asking if people have studied psychology in school, university or have learned about it later in life. We very much expected the results we got, but the percentile distribution was surprising for everyone.
46% had never studied the subject, and 8% did so only later in life. So that’s a total of almost 55% that didn’t have a solid knowledge of human behaviour.

Meanwhile, select your psychologist, coach, mental help advisor the same way you would your financial advisor or personal GP. Make sure they come with a solid knowledge background and check references before signing a deal.