Define your SMART goal

We usually start a transformation journey because we have a dream, a vision. However, to be able to achieve that dream, we have to express it as a specific goal. Why? Because dreams and visions are inspiring but they are imprecise  and need to be translated into something more specific, less abstract, something you can measure for you to set up actions and achieve results.
And this is what a SMART goal can do for you – help you gain clarity on what you have to do. SMART stands for specific, measurable, achievable, relevant and time-bound. Let’s go through its features and understand better what it is all about.

  1. The Specific feature calls for narrowing the scope of your goal. It should be clear and to the point. If you have a goal that is very ambitious or very general and vague, it would be very difficult to achieve during a set period of time. When narrowing your goal, try to answer the five “W” questions:
    • What do I want to accomplish?
    • Why is this goal important?
    • Who is involved?
    • Where is it located?
    • Which resources or limits are involved?

A specific goal could be: “I want to gain the skills and experience necessary to become head of design within my organization, so that I can build my career and lead a team”. However it still needs working on to become a clear and achievable goal.

  1. Measurable goal allows you to keep track on your progress and stay motivated. Assessing progress on the other hand, helps you to be focused, meet your deadlines, and feel the excitement of getting closer to achieving what you are aiming for. A measurable goal should address questions such as:
    • What actions will I do?
    • How much? How many?
    • How will I know when it is accomplished?
  1. Attainable goal is a realistic goal, one that you can achieve. In other words, it should stretch your abilities but still remain possible. An achievable goal will usually answer questions such as:
    • How can I accomplish this goal?
    • What steps will I undertake?
    • How realistic is the goal and the actions, based on other constraints, such as financial factors for example?

* Insider Tip #1: Beware setting goals that someone else has power over, not you. For example, “Get that promotion!” depends on who else applies, and on the recruiter’s decision. But “Get the experience and training that I need to be considered for that promotion” is entirely down to you.

  1. Relevant – a goal is relevant when it matters to you and it is aligned with other plans you might have. It is important that you retain control over your actions and do not lose perspective. A relevant goal can answer “yes” to these questions:
    • Does this seem worthwhile?
    • Is this the right time?
    • Does this match my other efforts/needs?
    • Am I the right person to reach this goal?
    • Is it applicable in the current market environment?
  1. Time-bound. Every goal needs a target date, so that you have a deadline to focus on and something to work towards. This part of the SMART goal criteria helps to prevent everyday tasks from taking priority over your longer-term goals. A time-bound goal will usually answer these questions:
    • When?
    • What can I do six months from now?
    • What can I do six weeks from now?
    • What can I do today?
    • So, the initial version of the goal I shared above, enriched with all these features should become something like this:

I want to gain the skills and experience necessary to become head of design within my organization, so that I can build my career and lead a team within 3 years time.    

* Insider tip #2: When you work on defining your SMART goal (especially an ambitious goal), start with the end in mind. Start from the time-bound feature and work backwards. This will help you to realistically plan according to the time you expect to complete your goal.

You might go back to this box later and correct it if need be, if some of the other aspects of your goal make you realize the timeframe you defined is not feasible.
When you want to make a change in life, getting clear on your goal sets you up for the ride.
Having cristal clear what you want to achieve is a guarantee for success.