
Efficiency vs effectiveness
“Efficiency is doing things right. Effectiveness is doing the right things.” That’s Peter Drucker’s quote demystifying the efficiency vs effectiveness dilemma.
Imagine you run a restaurant. You’ve been in business for a few years, you have a stable clientele, and your turnaround is not bad. However, you notice that clients are drifting away… regulars are starting to come less frequently, and there are fewer new customers, fewer tips, and more empty tables. So, you do your marketing research and realize that your competition is bringing new and exciting flavours which are ¨stealing away¨ your previously faithful clientele. So, naturally, you should update your menu and introduce the same or even better offering. The faster, the better – it’s a fundamental principle of change management.
Surprisingly, only a few react on time. To be specific, only 20% of the business owners. The statistic explains new restaurants’ overnight success when they step in firmly with solid marketing and a good offering. However, it does not explain human behaviour – why restaurant owners fail to react in the face of danger.
(This example is about restaurants, but it applies to every business.)
So, how come we hesitate to change when we clearly have to?
When not addressed, Conformity can become a decisive handicap to progress. It is a state that drags you into believing that the effort needed on top and above the business-as-usual to stay ahead of the curve is too much.
Change happens when you roll your sleeves and get things done.
Third, don’t give in to social pressure.
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“Efficiency is doing things right. Effectiveness is doing the right things.” That’s Peter Drucker’s quote demystifying the efficiency vs effectiveness dilemma.
We all fall into the ‘Urgency trap’. Especially around the time of the year when we want to close deals
Stop overanalysing with complex tools; use pen and paper instead. And especially… work in a team. A few weeks ago,