Start your business

You have to start with the basics: define your business idea and business model. However, what if you are not sure of what business you want to launch? What if you have a few ideas in mind but doubt which direction to go?

In that case, start by identifying what business you would enjoy doing for a living. Use the Sweet Spot Model.

If you know what business you want, skip this step and get the basics: ‘What exactly do I want to do?’

Define it and if you discover that you might not have the money along the way, put a strategy to get financing. If you feel scattered, use planning tools. Get to know your market and competitors. And don’t feel intimidated when you stumble.

Be open to learning, discovering and trying again. You will find many tools and strategies in my articles.